Background – Originally from Glasgow, Simon graduated from Duncan of Jordanstone College of Art & Design with a BA (Hons) Degree in Graphic Design. He moved to London in 2000 and has since worked with some of the most respected studios, agencies and designers in the industry across a diverse roster of clients and brands.

After gaining a solid foundation in the fundamentals of modernist design at renowned studio Cartlidge Levene, Simon joined acclaimed North Design where a collaborative process was key to the studio’s creative output. Later turning his attention to branding, working on strategic projects of greater scale with agencies Wolff Olins, Moving Brands and Saffron Brand Consultants where he worked closely with the late Wally Olins.

Simon’s experience working with independent design studios, where ideas are beautifully crafted with rigorous attention to detail, and strategic branding agencies, where there is a greater emphasis on the transformational effect on client’s business, give him a uniquely positioned perspective within the design industry.

Approach – Simon’s approach is clearly defined – unearth a compellingly simple, yet intelligent idea founded on strong strategic thinking, then execute it beautifully. He believes that an effective creative process should be collaborative, exploratory, iterative, engaging and based on a solid platform of research and strategy.

Capabilities – Simon is a multi-disciplinary designer working in brand identity, art direction and design, encompassing: branding; strategy; naming; brand and corporate identity; place branding; symbol, brandmark and logotype design; type design; printed literature; book design; editorial design; marketing and advertising campaigns; packaging design; illustration; photography and art direction; digital design; UX design; web design and development; e-commerce; film and video art direction; animation; TV and broadcast identity; signage and wayfinding; exhibition and environmental design.

Simon regularly partners with collaborators and specialists to deliver projects with unique requirements.

Simon is currently Director of Make Lab where he works for a variety of cultural and corporate clients. He lives in Stoke Newington, London with his wife and their two children.