Prospective work for Thai Airways’ owned regional carrier, Thai Smile. Commissioned by Tyler Brule of Monocle and Winkreative, the projects aim was to investigate a more premium brand identity built on Thailands heritage. A simple and characterful typographic motif was created to playfully suggest Elephas Maximus, the national animal of Thailand.

Winkreative Concept, Brandmark, Identity & Airline Livery, 2013