The Royal Mint’s identity expresses the brand values of tradition, authority, heritage, authenticity, modernity and industry. A brandmark was constructed to combine the United Kingdom’s coat of arms, a Tudor Rose from 1489 and modern minting dial-plates, and later signed-off by Her Majesty the Queen. A robust identity system and accompanying guideline was developed to ensure the brand could be applied consistently.

Brand Photography by Richard Learoyd
North Design – Brand Identity System & Guidelines, 2008