Simon is a London-based designer specialising in brand identity and art direction. Blending a modernist approach with strategic thinking honed at renowned studios and agencies, his work centres on clear, intelligent ideas crafted with precision. The following projects provide a snapshot of his recent work.

The Rapha Cycling Club (RCC) is a global community of passionate, active cyclists. This book documents the members’ exploits on the punishing hills of North London.

Photography by members of the London RCC
Re Agency, M+C Saatchi Book & Editorial Design

BlueVoyant is a cybersecurity firm founded and operated by industry experts, headquartered in the US. To underscore their robust and uncompromising approach to cyber threat, an identity was crafted around the core message: Rock-solid cyber defense. This approach enables BlueVoyant to articulate its fundamental principles while setting itself apart from competitors.

The distinctive design system is built from the ground up, with the wordmark serving as the foundational cornerstone upon which all other design elements are structured. This system comprises a wide range of elements, including the brand symbol, product symbols, icon library, custom CG imagery, and its application at the brand level, effectively showcasing the identity's adaptability and versatility. The work involved the development of a comprehensive set of brand guidelines, meticulously detailing the visual identity system.

Territory Studio Concept & Brand Identity

Hitachi’s new identity unites all its businesses under a single, dynamic system. A refreshed logo, bespoke typeface, and 3D tonal textures create a flexible, modern visual language that balances heritage with technological progress.

Hitachi Global Brand Identity & Implementation

LiveMore is redefining how later-life lending connects with a new generation of over-50s. The identity celebrates real life and optimism – moving beyond clichés to reflect a vibrant, tech-savvy community focused on family, freedom, and the joy of everyday moments.

Styles+Partners Brand Identity

Home Noir is the place where technology and creativity meet. Part private members club part collaborative community, it’s a growing team of engineers, creators, economists, researchers, idealists and activists brought together to celebrate the beauty of invention. And, all made possible using blockchain currency, naturally.

The identity is built around a series of dynamic typographic and textural experiments that allude to both the iterative nature of the creative process and the human side of technology. An identity that’s never the same twice yet remains inimitably Home Noir.

3D Motion Design by Colors And The Kids
Zag, BBH London Concept & Brand Identity

Commercetools is a global leader in composable commerce, pioneering intelligent, AI-driven solutions for the future of retail. The new identity mirrors the brand’s dynamic, intuitive, and innovative spirit – an adaptable system built to evolve as fast as the technology it powers.

Styles+Partners Brand Identity

Helm is more than just a facilities management company, through smart cloud technology they enable customers across the globe to have ultimate control of their business. Inspired by the humble ruler, the identity alludes to measurement and control using a precise graphic system with which the brandmark perfectly integrates.

Animation & Motion Design by Matthew Halls
Make Lab Strategy & Naming, full programme Brand Identity

Clarivate Analytics is a global leader in providing trusted insights and data analytics ‘to help accelerate the pace of innovation’ for the life sciences sector. The task was to bring together its flagship brands under the masterbrand, yet allowing each flagship to express individual character.

Re Agency, M+C Saatchi Symbol & Logo Design

Digital Revolution was an immersive exhibition of art, design, film, music and video-games held at the Barbican Arts Centre, London. Exhibitors works were projected onto the ‘human canvas’ to help convey the intervention, or hacking, necessary to innovate in the field of digital creativity whilst simultaneously communicating the rich multi-sensory visitor experience.

Projection Photography by Greg White
Mother Design Campaign Identity & Exhibition Design

The exhibition design, created in collaboration with Ab Rogers Studio, consisted of projected typography, human proportioned monoliths that marked out the sections of the show and caption panels that integrated with the specially developed powder-coated Unistrut framing system.

Material palettes echoed the innovative nature of the exhibited works while creating a multicoloured optical effect by reflecting the captured light of the surrounding digital artefacts. A signage system was also developed to help visitors navigate the Barbican where the works were arranged across all floor levels of the arts centre.